From the scope of crisis and risk communication, the course will provide knowledge on the basic concepts and nature of emergency situations (such as natural disasters, disease outbreaks, refugee crisis, terrorism, industrial accidents, displacement and similar ones) and how to respond to mass media, related stakeholders and affected people before and after an emergency situation. It explores why communication during an emergency is different and the importance of adapting emergency messages to the needs of affected populations. The course builds the capacities of practitioners to design, develop, manage and undertake an effective emergency and crisis communication campaign.
Understand the nature of emergency situations in a broader perspective. Appreciate the different methods of crisis and risk communication. Explore the use of different communicative ways to respond to mass media, related stakeholders and affected people in the wake of different disasters or emergency situations. Apply the skills learned from the case studies and real-life situations locally and internationally.