03140122261 / MSJ2261

03140122261 / MSJ2261

Course Code: 03140122261 / MSJ2261
Course Name:
Communication Theories and Applications to C4D
Credit Hours:
3.00
Detailed Syllabus:

Through reading and participation in this course, students will develop a basic understanding of how theories fit into Communication for Development (C4D) initiatives.  They will be equipped with the knowledge of theories at different levels, i. e., individual level (Health Belief Model, Theory of Planned Behavior, Stages of Change), interpersonal level (Dialogical Approaches, Diffusion of Innovation), community/social level (Social Network Theory and Social Cognitive Theory,) and national level (media theories). The students will also examine the applications of communication in development interventions. By the end of the course, the students will be able to apply theoretical constructs to the design of C4D interventions/strategies.